Price discrimination through cause‐related marketing-Reference-Cited by-同舟云学术

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Price discrimination through cause‐related marketing

Published:2022-05-05 Issue:4 Volume:31 Page:787-817
ISSN:1058-6407
Container-title:Journal of Economics & Management Strategy
language:en
Short-container-title:Economics Manag Strategy

Author:

Shankar Kameshwari¹^ORCID,Ghosh Suman²

Affiliation:

1. Department of Economics and Business, Colin Powell School of Civic and Global Leadership City College of New York New York NY USA

2. Department of Economics Florida Atlantic University Boca Raton Florida USA

Publisher

Wiley

Subject

Management of Technology and Innovation,Strategy and Management,Economics and Econometrics,General Business, Management and Accounting,General Medicine

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/jems.12478

Reference20 articles.

1. Embedded Premium Promotion: Why It Works and How to Make It More Effective

2. Impure Altruism and Donations to Public Goods: A Theory of Warm-Glow Giving

3. Charitable Giving, Income, and Taxes: An Analysis of Panel Data

4. Individual and Corporate Social Responsibility

5. Retailing public goods: The economics of corporate social responsibility

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