Effects of Interactive Pictures and Ethnicity on Recall of Brand Names-Reference-Cited by-同舟云学术

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Effects of Interactive Pictures and Ethnicity on Recall of Brand Names

Published:2009-04-08 Issue:1 Volume:13 Page:33-45
ISSN:0825-0383
Container-title:Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration
language:en
Short-container-title:

Author:

Mckelvie Stuart J.,Macgregor Robert M.

Publisher

Wiley

Subject

Management of Technology and Innovation,Marketing,Public Administration,Business and International Management

Reference56 articles.

1. Effects of exposure time, separate, and interactive imagery on recall of advertisements;Biron;Canadian Journal of Behaviourial Science,1986

2. Campus Canada: The University and College Magazine 1989 2

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Effects of Disclosure, Placement Type, and Ad–Context Congruence on Brand and Advertising Recognition: An Exploration of CARE Model Processing;Journal of Current Issues & Research in Advertising;2021-12-02

2. Classical Introspection Revisited: Implications of Research on Visual Imagery for the Functions of Pristine Inner Experience as Apprehended by Descriptive Experience Sampling;Current Psychology;2019-02-18

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