Subject
Management of Technology and Innovation,Marketing,Public Administration,Business and International Management
Reference10 articles.
1. admod: An Advertising Decision Model;Aaker;Journal of Marketing Research,Feb 1975
2. Time to Play the Weighing Game;Jarvts;Marketing,1981
3. Why Three Exposures May Be Enough?”Journal of Advertising Research;Krugman;Journal of Advertising Research,1972 Dec
4. Little , DC. Leonard M. Lodish A Media Planning Calculus Operations Research JanFeb 1969 1 35