On packaging and product returns in online retail—Mailing boxes or sending signals?

Author:

Wallenburg Carl Marcus1,Einmahl Lukas2,Lee Kang‐Bok3,Rao Shashank4

Affiliation:

1. The Kühne‐Foundation Chair of Logistics and Services Management Supply Chain Management Group WHU—Otto Beisheim School of Management Düsseldorf Germany

2. Supply Chain Management Group WHU—Otto Beisheim School of Management Düsseldorf Germany

3. Systems and Technology Department Harbert College of Business Auburn University Auburn AL USA

4. Supply Chain Management Department Harbert College of Business Auburn University Auburn AL USA

Publisher

Wiley

Subject

Management Science and Operations Research,Business, Management and Accounting (miscellaneous)

Reference140 articles.

1. Alevizou P.J. Oates C.J. andMcDonald S.2018. “Signaling Sustainability: Approaches to On‐pack Advertising and Consumer Responses.” In American Academy of Advertising. Conference. Proceedings (Online)74–7.

2. Buying from the Babbling Retailer? The Impact of Availability Information on Customer Behavior

3. Consumer perceptions of product packaging

4. Returning mail-order goods: analyzing the relationship between the rate of returns and the associated costs

5. Asdecker B.2018. “Statistiken Retouren Deutschland – Definition”. Accessed 2018/08/20.http://www.retourenforschung.de/definition_statistiken‐retouren‐deutschland.html

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