Are brand names special words? Letter visual‐similarity affects the identification of brand names, but not common words
Author:
Affiliation:
1. Universitat de València Valencia Spain
2. Universidad Antonio de Nebrija Madrid Spain
3. Bournemouth University Bournemouth UK
Funder
Ministerio de Ciencia e Innovación
Publisher
Wiley
Subject
General Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1111/bjop.12557
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