Effect of Canadian Advertising on MilK Demand: The Case of the Buffalo, New York Market-Reference-Cited by-同舟云学术

Effect of Canadian Advertising on MilK Demand: The Case of the Buffalo, New York Market

Published:1987-03 Issue:1 Volume:35 Page:181-196
ISSN:0008-3976
Container-title:Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie
language:en
Short-container-title:

Author:

Kinnucan Henry

Publisher

Wiley

Subject

Economics and Econometrics,Agronomy and Crop Science,Animal Science and Zoology,Ecology,Global and Planetary Change

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1744-7976.1987.tb02182.x/fullpdf

Reference24 articles.

1. “An Econometric Analysis of the Effects of Generic Advertising on the Demand for Tea in the U.K”;Ball;European Journal of Marketing,1969

2. “Does Lag Structure Really Matter in Optimizing Advertising Expenditures”;Bultez;Journal of Marketing Research,1976

3. “Econometric Measurement of the Duration of Advertising Effect on Sales”;Clarke;Journal of Marketing Research,1976

4. Clement, W. E. ; Henderson, P. L. ; and Eley, C. P. “The Effect of Different Levels of Promotional Expenditures on Sales of Fluid Milk.” USDA, ERS, ERS-259: October 1965.

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