Does a Creative Designer Necessarily Translate into the Creative Design of a Product? Exploring Factors Facilitating the Creativity of a New Product
Author:
Publisher
Wiley
Subject
Management of Technology and Innovation,Strategy and Management
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/caim.12103/fullpdf
Reference88 articles.
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2. A Model of Creativity and Innovation in Organizations;Amabile;Research in Organizational Behavior,1988
3. Measuring Climate for Work Group Innovation: Development and Validation of the Team Climate Inventory;Anderson;Journal of Organizational Behavior,1998
4. In Search of the Marketing Imagination: Factors Affecting the Creativity of Marketing Programs for Mature Products;Andrews;Journal of Marketing Research,1996
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