OPTIMAL MEDIA ALLOCATION DECISIONS FOR GENERIC ADVERTISERS-Reference-Cited by-同舟云学术

OPTIMAL MEDIA ALLOCATION DECISIONS FOR GENERIC ADVERTISERS

Published:1997-01 Issue:1-3 Volume:48 Page:425-441
ISSN:0021-857X
Container-title:Journal of Agricultural Economics
language:en
Short-container-title:

Author:

Kinnucan Henry W.,Thomas Maria

Publisher

Wiley

Subject

Economics and Econometrics,Agricultural and Biological Sciences (miscellaneous)

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1477-9552.1997.tb01163.x/fullpdf

Reference40 articles.

1. Economic Effects of an Advertising Excise Tax;Chang;Agribusiness,1991

2. Rural Product Promotion: Economic Aspects of Promotability, Organisation and Public Assistance;Boer;Review of Marketing and Agricultural Economics,1977

3. Market Allocation Rules for Nonprice Promotion With Farm Programmes. US Cotton;Ding;Journal of Agricultural and Resource Economics,1996

4. Optimal Advertising and Optimal Quality;Dorfman;American Economic Review,1954

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