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China's “Great Leap” Toward Madison Avenue

  • Published:1981-03-01 Issue:1 Volume:31 Page:10-22
  • ISSN:0021-9916
  • Container-title:Journal of Communication
  • language:en
  • Short-container-title:

Author:

Anderson Michael H.

Publisher

Oxford University Press (OUP)

Subject

Linguistics and Language,Language and Linguistics,Communication

Reference57 articles.

1. Advertising in China;Advertising Age,20, 1979

2. The Madison Avenue Connection: A Study of Transnational Advertising and Political Development in Malaysia, Singapore, and Indonesia,1979

3. An Overview of the Wide, Wide World of Advertising and the ‘New World Information Order’ Debate,58, 1979

4. Commercial Advertising Reappears in Shanghai Media,16, 1979

Cited by 9 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Mediating Nature, Risk and Scientific Protection: Advertising Discourse of Healthcare Products and Parental Reception;Children’s Healthcare and Parental Media Engagement in Urban China;2016

2. Risk and Children’s Healthcare in Modern China;Children’s Healthcare and Parental Media Engagement in Urban China;2016

3. Mediating science and nature: Representing and consuming infant formula advertising in China;European Journal of Cultural Studies;2013-04-09

4. The Duality of Structure in China's National Television Market: A Network Analysis of Audience Behavior;Journal of Broadcasting & Electronic Media;2011-05-25

5. An Assessment of Theoretical and Methodological Development in Advertising Research on Mainland China: A Twenty-Year Review;Journal of Current Issues & Research in Advertising;2000-09
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