The Strategic Use of Gain- and Loss-Framed Messages to Promote Healthy Behavior: How Theory Can Inform Practice

Author:

Rothman Alexander J.,Bartels Roger D.,Wlaschin Jhon,Salovey Peter

Publisher

Oxford University Press (OUP)

Subject

Linguistics and Language,Language and Linguistics,Communication

Reference71 articles.

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4. An analysis of how construal of inoculation interacts with message-based framing appeals,2004,

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