Reinforcement or Reactance? Examining the Effect of an Explicit Persuasive Appeal Following an Entertainment-Education Narrative

Author:

Moyer-Gusé Emily1,Jain Parul2,Chung Adrienne H.1

Affiliation:

1. School of Communication; The Ohio State University; Columbus; OH 43210-1339; USA

2. The Edward R. Murrow College of Communication; Washington State University; Pullman; WA 99163; USA

Publisher

Oxford University Press (OUP)

Subject

Linguistics and Language,Language and Linguistics,Communication

Reference37 articles.

1. Annenberg News 2010, September 1 2010 Sentinel for health awards finalists announced http://annenberg.usc.edu/News%20and%20Events/News/100901HHS.aspx

2. The impact of presence vs. absence of negative consequences in dramatic portrayals of alcohol drinking;Bahk;Journal of Alcohol and Drug Education,1997

3. Driving while under the influence of alcohol: Relationship to attitudes and beliefs in a college population;Beck;The American Journal of Drug and Alcohol Abuse,1981

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