Reinforcement or Reactance? Examining the Effect of an Explicit Persuasive Appeal Following an Entertainment-Education Narrative
Author:
Affiliation:
1. School of Communication; The Ohio State University; Columbus; OH 43210-1339; USA
2. The Edward R. Murrow College of Communication; Washington State University; Pullman; WA 99163; USA
Publisher
Oxford University Press (OUP)
Subject
Linguistics and Language,Language and Linguistics,Communication
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