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Viewing the Viewers: Viewing Behaviors by Children and Adults During Television Programs and Commercials

  • Published:2003-06-01 Issue:2 Volume:53 Page:265-281
  • ISSN:0021-9916
  • Container-title:Journal of Communication
  • language:en
  • Short-container-title:

Author:

Schmitt Kelly L.,Woolf Kimberly Duyck,Anderson Daniel R.

Publisher

Oxford University Press (OUP)

Subject

Linguistics and Language,Language and Linguistics,Communication

Reference38 articles.

1. Gender differences in visual attention to television form and content;Journal of Applied Developmental Psychology,1989

2. Photographing the TV audience;Journal of Advertising Research,1965

3. Media Education

4. Analysis of lengths of TV viewing sessions,1987, 9

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