Affiliation:
1. David Geffen School of Medicine at University of California Los Angeles Los Angeles California USA
2. Division of Dermatology, Department of Medicine David Geffen School of Medicine at University of California Los Angeles Los Angeles California USA
Abstract
AbstractMany baby cleansers are promoted as hypoallergic products; however, these claims are not typically validated. This study assessed the 50 best‐selling baby cleansers from online retailer Amazon for potential allergens. We found that the presence of most marketing claims, including “hypoallergenic” or “allergy‐tested,” did not correlate with the number of potential allergens in a cleanser. Furthermore, the total number of marketing claims of a cleanser was positively correlated with the number of allergens, highlighting the discordance between marketing claims and allergen content in baby cleansers.