Impact of a targeted direct marketing price promotion intervention (Buywell) on food-purchasing behaviour by low income consumers: a randomised controlled trial

Author:

Stead M.1,MacKintosh A. M.1,Findlay A.2,Sparks L.2,Anderson A. S.3,Barton K.3,Eadie D.1

Affiliation:

1. Institute for Social Marketing; Faculty of Health Sciences and Sport; University of Stirling; Stirling UK

2. Institute for Retail Studies; Stirling Management School; University of Stirling; Stirling UK

3. Centre for Public Health Nutrition Research and Centre for Research into Cancer Prevention and Screening; University of Dundee; Ninewells Hospital and Medical School; Dundee UK

Funder

National Prevention Research Initiative

British Heart Foundation

Cancer Research UK

Department of Health

Diabetes UK

Economic and Social Research Council

Medical Research Council

Health & Social Care Research & Development Office for Northern Ireland

Chief Scientist Office

Scottish Government Health Directorate

Welsh Assembly Government

World Cancer Research Fund

Publisher

Wiley

Subject

Nutrition and Dietetics,Medicine (miscellaneous)

Reference59 articles.

1. AICR/WCRF 2007 American Institute for Cancer Research/World Cancer Research Fund: Food, Nutrition, Physical activity and the Prevention of Cancer Washington/London

2. CDC 2007 Leading causes of death http://www.cdc.gov/nchs/fastats/leading-causes-of-death.htm

3. Office of National Statistics 2009 Births and deaths in England and Wales 2008 http://www.ons.gov.uk/ons/rel/vsob1/birth-summary-tables-england-and-wales/2008-final-/index.html

4. WHO 2015 Obesity and overweight http://www.who.int/mediacentre/factsheets/fs311/en/

5. National Obesity Observatory 2010 International Comparison of Obesity Prevalence http://www.noo.org.uk/NOO_about_obesity/international/

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