Improving new product development innovation effectiveness by using problem solving tools during the conceptual development phase: Integrating Design Thinking and TRIZ
Author:
Affiliation:
1. Mechanical Engineering Polytechnic School, University of São Paulo São Paulo Brazil
2. Polytechnique Montréal Department of Mathematics and Industrial Engineering Montréal Canada
Publisher
Wiley
Subject
Management of Technology and Innovation,Strategy and Management
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1111/caim.12399
Reference106 articles.
1. Turning the Sword: How NPD Teams Cope with Front‐End Tensions
2. Reference model for the implementation of new assembly processes in the automotive sector
3. Innovation as a Learning Process: Embedding Design Thinking
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