Japanese and British Companies Compared: Contributing Factors to Success and Failure in NPD-Reference-Cited by-同舟云学术

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Japanese and British Companies Compared: Contributing Factors to Success and Failure in NPD

Published:1992-03 Issue:1 Volume:9 Page:3-10
ISSN:0737-6782
Container-title:Journal of Product Innovation Management
language:en
Short-container-title:

Author:

Edgett Scott,Shipley David,Forbes Giles

Publisher

Wiley

Subject

Management of Technology and Innovation,Strategy and Management

Reference17 articles.

1. Product development know-how: Trading tactics for strategy;Adler;Sloan Management Review,1989

2. Identifying industrial new product success: Project NewProd;Cooper;Industrial Marketing Management,1979

3. The dimensions of industrial new product success and failure;Cooper;Journal of Marketing,1979

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1. Foreign Subsidiary Performance in Multinational Enterprises: The Role of Business Development Capability and Resource Deployment;2024

2. Something went terribly wrong: failing successfully;Higher Education Research & Development;2021-01-18

3. How common is new product failure and when does it vary?;Marketing Letters;2021-01-14

4. How Do New Products Perform? An Investigation;SSRN Electronic Journal;2021

5. Examining the Reasons behind the Successes and Failures of New Products: A Study of New Product Performances in Training Division of XYZ Management;GATR Journal of Management and Marketing Review;2020-09-30

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