Making Trade-Offs in the New Product Development Process: A German/US Comparison-Reference-Cited by-同舟云学术

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Making Trade-Offs in the New Product Development Process: A German/US Comparison

Published:1992-03 Issue:1 Volume:9 Page:11-18
ISSN:0737-6782
Container-title:Journal of Product Innovation Management
language:en
Short-container-title:

Author:

Gupta Ashok K.,Brockhoff Klaus,Weisenfeld Ursula

Publisher

Wiley

Subject

Management of Technology and Innovation,Strategy and Management

Reference18 articles.

1. Fast-cycle capability for competitive power;Bower;Harvard Business Review,1988

2. Why the US is losing its lead;Business Week,251990

3. Innovation in America: Back to Basics;Business Week,1989

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