Integrating R&D and Marketing: A Review and Analysis of the Literature-Reference-Cited by-同舟云学术

Integrating R&D and Marketing: A Review and Analysis of the Literature

Published:1996-05 Issue:3 Volume:13 Page:191-215
ISSN:0737-6782
Container-title:Journal of Product Innovation Management
language:en
Short-container-title:

Author:

Griffin Abbie,Hauser John R.

Publisher

Wiley

Subject

Management of Technology and Innovation,Strategy and Management

Reference117 articles.

1. 2. American Supplier Institute. Quality Function Deployment: A Collection of Presentations and QFD Case Studies. Dearborn, MI: American Supplier Institute, Inc., 1987.

2. Communications networks in R&D laboratories;Allen;R&D Management,1970

Cited by 788 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Dissecting performance gains from export-induced marketing and technological investments: Revisiting learning by exporting in Indian manufacturing;The Quarterly Review of Economics and Finance;2024-10

2. Halkla İlişkiler ve Pazarlama Stratejileri Ekseninde Türk Yükseköğretim Kurumlarının Akreditasyon Programlarında Uygulanan PUKÖ Döngüsünün İncelenmesi;Üniversite Araştırmaları Dergisi;2024-09-20

3. Complementary perspectives on knowledge-and market-seeking outward FDI of EMNEs: a review and agenda for future research;Cross Cultural & Strategic Management;2024-08-09

4. Engagement logics: How partners for sustainability‐oriented innovation manage differences between organizational logics;Journal of Product Innovation Management;2024-07-23

5. Linking sales force integration into NPD to salesperson retention: toward a systematic framework;Journal of Personal Selling & Sales Management;2024-07-02