The impact of firm introductory strategies on consumers' perceptions of future product introductions and purchase decisions-Reference-Cited by-同舟云学术

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The impact of firm introductory strategies on consumers' perceptions of future product introductions and purchase decisions

Published:2001-03 Issue:2 Volume:18 Page:96-109
ISSN:0737-6782
Container-title:Journal of Product Innovation Management
language:en
Short-container-title:Journal of Product Innovation Management

Author:

Boonea Derrick S.,Lemonb Katherine N.,Staelin Richard

Publisher

Wiley

Subject

Management of Technology and Innovation,Strategy and Management

Cited by 37 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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