Identifying the Key Success Factors in New Product Launch
Author:
Publisher
Wiley
Subject
Management of Technology and Innovation,Strategy and Management
Cited by 76 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Customer participation in new product development and the impact of remote work;Journal of Business & Industrial Marketing;2024-05-07
2. Productivity of innovation: the effect of innovativeness on start-up survival;The Journal of Technology Transfer;2024-03-05
3. Supervised multilabel classification techniques for categorising customer requirements during the conceptual phase in the new product development;Engineering Management in Production and Services;2024-03-01
4. Mindset of an Innovation Resistant Consumer: An Expert's Opinion Analysis;2023 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM);2023-12-18
5. Marketing-Mix: Produkt- und programmpolitische Entscheidungen;Marketing;2023-12-13
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