DELIVERY GUARANTEES AND THE INTERDEPENDENCE OF MARKETING AND OPERATIONS

Author:

CHATTERJEE SUBIMAL,SLOTNICK SUSAN A.,SOBEL MATTHEW J.

Publisher

Wiley

Subject

Management of Technology and Innovation,Industrial and Manufacturing Engineering,Management Science and Operations Research

Reference50 articles.

1. In Customers We Trust;Bell;Executive Excellence,1993

2. Flight Delayed? Web Site Starts a Refund Plan;Carey;Wall Street Journal,2000

3. Wells to Pay Customers Miffed at Long Teller Lines;Chase;American Banker,1997

4. Survey of Scheduling Research Involving Due Date Determination Decisions;Cheng;European Journal of Operational Research,1989

5. Balancing Cycle Time and Workstations;Deckro;IIE Transactions,1989

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