Shipping Fees or Shipping Free? A Tale of Two Price Partitioning Strategies in Online Retailing
Author:
Affiliation:
1. Desautels Faculty of Management; McGill University; Montreal; Quebec H3A 1G5; Canada
2. College of Business; Korea Advanced Institute of Science and Technology; 85 Hoegiro Dongdaemoon-Gu; Seoul; 130-722; Korea
Publisher
Wiley
Subject
Management of Technology and Innovation,Industrial and Manufacturing Engineering,Management Science and Operations Research
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1937-5956.2012.01391.x/fullpdf
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3. How e-tailing can rise from the ashes;Barsh;McKinsey Quart.,2000
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