1. The false promise of mass customization;Agrawal;McKinsey Quarterly,2001
2. The value of SKU rationalization in practice (the pooling effect under suboptimal inventory policies and nonnormal demand);Alfaro;Prod. Oper. Manag.,2003
3. Mass customisation-an automotive perspective;Alford;Int. J. Prod. Econ.,2000
4. Manufacturing flexibility at plant level;Boyer;Int. J. Manage. Sci,1996
5. Fundamental behaviour of virtual-build-to-order systems;Brabazon;Int. J. Prod. Econ.,2006