HOW DO CONSUMERS MAKE CHOICES? A SURVEY OF EVIDENCE
Author:
Publisher
Wiley
Subject
Economics and Econometrics
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1467-6419.2011.00693.x/fullpdf
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3. External search effort: an investigation across several product categories;Beatty;Journal of Consumer Research,1987
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