NATIONAL TELEVISION AND THE MARKET FOR LOCAL PRODUCTS: THE CASE OF BEER*-Reference-Cited by-同舟云学术

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NATIONAL TELEVISION AND THE MARKET FOR LOCAL PRODUCTS: THE CASE OF BEER*

Published:2009-02-20 Issue:1 Volume:57 Page:85-111
ISSN:0022-1821
Container-title:The Journal of Industrial Economics
language:en
Short-container-title:

Author:

GEORGE LISA M.

Publisher

Wiley

Subject

Economics and Econometrics,General Business, Management and Accounting,Accounting

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1467-6451.2009.00371.x/fullpdf

Reference43 articles.

1. Advertising Research at Anheuser-Busch, Inc. (1963-68);Ackoff;Sloan Management Review,1975

2. Markets;Adams;Journal of Economic Perspectives,2006

3. Constructing Television Communities;Armstrong;Journal of Broadcasting & Electronic Media,2007

4. Business Week 1947

5. The Restructuring of the U.S. Brewing Industry;Elzinga;Industrial Organization Review,1973

Cited by 31 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Is Traditional Advertising Effective? New Evidence From Mass-produced Lager Beer;SSRN Electronic Journal;2024

2. Do horizontal mergers affect rivals’ cash holdings?;International Review of Economics & Finance;2022-11

3. Television and American consumerism;Journal of Public Economics;2022-04

4. Industry evolution: Evidence from the Italian brewing industry;Competition & Change;2021-04-14

5. Do Horizontal Mergers Affect Rivals’ Cash Holdings?;SSRN Electronic Journal;2021

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