THE IMPACT OF CAMPAIGN SPOT ADVERTISING ON VOTING DEFECTIONS
Author:
Publisher
Oxford University Press (OUP)
Subject
Linguistics and Language,Anthropology,Developmental and Educational Psychology,Communication
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1. Through the Party Lens: How Citizens Evaluate TV Electoral Spots;Journal of Political Marketing;2014-10-02
2. El anuncio político televisivo como herramienta de comunicación electoral. Análisis de caso: los anuncios de la campaña para las elecciones legislativas de marzo de 2004 en España;Revista de Psicología Social;2007-01
3. Political Television Advertising in Campaign 2000;Communication Quarterly;2005-10
4. Do Campaigns Really Change Behavior?;Nordicom Review;2004-08-01
5. A functional analysis of congressional television spots, 1986–2000;Communication Quarterly;2001-09
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