Art of persuasion: An analysis of techniques used to market foods to children
Author:
Publisher
Wiley
Subject
Pediatrics, Perinatology, and Child Health
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1440-1754.2011.02025.x/fullpdf
Reference38 articles.
1. Nutritional content of foods advertised during the television programs children watch most;Harrison;Am. J. Public Health,2005
2. Television food advertising to children: the extent and nature of exposure;Kelly;Public Health Nutr.,2007
3. Influence of licensed characters on children's taste and snack preferences;Roberto;Pediatrics,2010
4. The role of spokescharacters as advertisement and package cues in integrated marketing communications;Garretson;J. Mark.,2005
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