PrEP‐aring stylists: Development of a stylist educational workshop to increase PrEP awareness and knowledge among Black women in the US south

Abstract

AbstractBackgroundBlack cis‐gender women are disparately affected by HIV and require prioritization in prevention efforts, including pre‐exposure prophylaxis (PrEP). Preparing trusted community leaders such as salon stylists as health‐based opinion leaders may be promising to increasing awareness, knowledge, and uptake of PrEP among Black women. We sought to develop training and better understand stylists who may participate in a salon‐based PrEP intervention for Black women.MethodsA community‐research partnership designed a stylist training workshop for stylists with a majority Black women clientele. A two‐session workshop focused on HIV knowledge, HIV prevention including PrEP, and the role of an opinion leader to influence community social and health norms. An exploratory research design and analysis was conducted to examine stylists and provide training feedback.ConclusionsStylists showed a high level of knowledge and willingness to serve as an opinion leader in their salons and with their communities. Stylists also verified medical mistrust in the healthcare system that makes community‐based interventions attractive. This article discusses how the training was piloted and accepted by stylists.