Everyday market nationalism: The nationhood imaginative value and nationalistic economic habitus on the Indonesian ride hailing commodity “Gojek”

Abstract

AbstractThis article investigates everyday market nationalism as a construction of nationalism in everyday social interactions in the market field and reflected in the existence of an imaginative value of nationalism in a commodity. Focusing on the market field of ride hailing commodity Gojek and using a mixed method, this study shows that the imaginative value of Indonesian nationalism in Gojek is influenced by economic, cultural, symbolic, and digital capital as well as socio‐demographic characteristics of the actors and associated with nationalistic economic habitus formed through social practices in the market field of Gojek.