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2. Design Thinking: A Design Approach to the Delivery of Outstanding Service Can Help Put the User Experience First;Bell;American Libraries,2008
3. Birchall , J. 2008 Proctor and Gamble Hires Design Outsider Financial Times http://ft.com/intl/cms/s/0/386b4fle-2761-11dd-b7cb-00077b07658.html#axzz1ST9GTonY
4. Companies that Employ Design Thinking will Tap into Innovations, Longevity and Competitive Advantage, says Roger Martin;Birchall-Spencer;HR Professional,2010