Investigating the impact of guilt and shame proneness on consumer ethics: a cross national study
Author:
Affiliation:
1. Department of Marketing; Griffith Business School, Griffith University; Brisbane Australia
2. School of Management and Governance; Murdoch University; Perth Australia
3. School of Business; Monash University, Sunway Campus; Subang Jaya Malaysia
Publisher
Wiley
Subject
Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology
Reference66 articles.
1. Ethical segmentation of consumers in developing countries: A comparative analysis;Al-Khatib;International Marketing Review,2005
2. Consumer ethics: a cross-cultural investigation;Al-Khatib;European Journal of Marketing,1997
3. Guilt: an interpersonal approach;Baumeister;Psychological Bulletin,1994
4. Guilt and shame in Chinese culture: a cross-cultural framework from the perspective of morality and identity;Bedford;Journal for the Theory of Social Behaviour,2003
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