An examination of how alcohol brands use sport to engage consumers on social media-Reference-Cited by-同舟云学术

An examination of how alcohol brands use sport to engage consumers on social media

Published:2016-11-20 Issue:1 Volume:37 Page:28-35
ISSN:0959-5236
Container-title:Drug and Alcohol Review
language:en
Short-container-title:Drug and Alcohol Review

Author:

Westberg Kate¹,Stavros Constantino¹,Smith Aaron C.T.²,Munro Geoff³,Argus Kevin²

Affiliation:

1. School of Economics, Finance and Marketing; RMIT University; Melbourne Australia

2. Graduate School of Business and Law; RMIT University; Melbourne Australia

3. National Policy Manager; Alcohol and Drug Foundation; Melbourne Australia

Funder

Foundation for Alcohol Research and Education

Publisher

Wiley

Subject

Health(social science),Medicine (miscellaneous)

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/dar.12493/fullpdf

Reference44 articles.

1. Unhealthy product sponsorship of Australian national and state sports organisations;Macniven;Health Promotion J Aust,2015

2. When does alcohol sponsorship of sport become sports sponsorship of alcohol? A case study of developments in sport in Australia;Jones;Int J Sport Mark Spo,2010

3. Child and adolescent exposure to alcohol advertising in televised Australian sport;Carr;Drug Alcohol Rev,2016

4. Alcohol advertising, marketing and regulation;Jones;J Public Affairs,2010

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