One Size (Never) Fits All: Segment Differences Observed Following a School-Based Alcohol Social Marketing Program

Author:

Dietrich Timo1,Rundle-Thiele Sharyn2,Leo Cheryl3,Connor Jason4

Affiliation:

1. Social Marketing @ Griffith, Griffith Health Institute, Griffith University; Brisbane Queensland, Australia

2. Social Marketing @ Griffith; Griffith University, Marketing, Brisbane; Queensland Australia

3. Murdoch University, School of Management and Governance, Perth; Western Australia Australia

4. University of Queensland; Faculty of Health Sciences; Brisbane, Queensland Australia

Funder

Queensland Catholic Education Commission

Griffith University

Publisher

Wiley

Subject

Public Health, Environmental and Occupational Health,Philosophy,Education

Reference49 articles.

1. Shanahan P Wilkins M Hurt N http://www.nationaldrugstrategy.gov.au/internet/drugstrategy/Publishing.nsf/content/alc-strategy

2. Alcohol as a gateway drug: a study of US 12th graders;Kirby;J Sch Health,2012

3. College binge drinking: a new approach;Kubacki;J Consum Mark,2011

4. National Drug Strategy Household Survey State and territory supplement

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