Affiliation:
1. Communication and Media Studies: Public Relations and Advertising Department Eastern Mediterranean University Gazimagusa Cyprus
Abstract
AbstractThe whole of society has been passing through difficult times due to the effects of COVID‐19. Such a lengthy period has greatly impacted lifestyles and living standards. Accordingly, this paper aimed to examine the role of Jordanian children in purchasing decision‐making within the framework of parental mediation during COVID‐19. A quantitative methodology was applied, and a questionnaire targeted 287 children aged 8–12. Findings demonstrated a correlation between the influence of COVID‐19. They changed the purchasing behaviour of children, as their daily habits have changed to increased periods of stay at home, leading to a long preoccupation with watching the Internet/commercials.
Subject
Life-span and Life-course Studies,Education,Health (social science)
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