Why Retailers Sell Private Labels
Author:
Publisher
Wiley
Subject
Management of Technology and Innovation,Strategy and Management,Economics and Econometrics,General Business, Management and Accounting,General Medicine
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1430-9134.1995.00509.x/fullpdf
Reference28 articles.
1. A Theory of Retail Pricing
2. Shipping the Good Apples Out: The Alchian and Allen Theorem Reconsidered
3. Dealer and Manufacturer Margins
4. Market-Structure Determinants of National Brand-Private Label Price Differences of Manufactured Food Products
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