Costs, Institutional Mobility Barriers, and Market Structure: Advertising Agencies as Multiproduct Firms-Reference-Cited by-同舟云学术

Costs, Institutional Mobility Barriers, and Market Structure: Advertising Agencies as Multiproduct Firms

Published:1994-09 Issue:3 Volume:3 Page:437-480
ISSN:1058-6407
Container-title:Journal of Economics Management Strategy
language:en
Short-container-title:J Economics Management Strategy

Author:

Silk Alvin J.,Berndt Ernst R.

Publisher

Wiley

Subject

Management of Technology and Innovation,Strategy and Management,Economics and Econometrics,General Business, Management and Accounting,General Medicine

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1430-9134.1994.00437.x/fullpdf

Reference68 articles.

1. Advertising Age , 1986 , "Ten Year Gross Income Review of Top 25/200/500 Agencies ,"57 (March 27 ), 92 .

2. Advertising Age , 1988 , "U.S. Advertising Agency Profiles ,"59 (March 30 ), 4 -26 .

3. American Association of Advertising Agencies , 1979 , "A Practical Solution to Client-Agency Account Conflicts ,"July , New York, NY.

4. American Association of Advertising Agencies , 1985 , "Longevity of Accounts in the Advertising Agency Business ,"New York, NY.

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