Improving first-time donor attendance rates through the use of enhanced donor preparation materials

Author:

Masser Barbara12,France Christopher R.3,Foot Jayne4,Rozsa Amy4,Hayman Jane5,Waller Daniel6,Hunder Everard4

Affiliation:

1. School of Psychology; University of Queensland; St Lucia QLD Australia

2. Research & Development; Australian Red Cross Blood Service; Brisbane QLD Australia

3. Department of Psychology; Ohio University; Athens Ohio

4. National Marketing; Australian Red Cross Blood Service; Melbourne VIC Australia

5. School of Psychological Sciences; Monash University; Melbourne VIC Australia

6. Clinical Services and Research; Australian Red Cross Blood Service; Melbourne VIC Australia

Funder

The Australian government

Publisher

Wiley

Subject

Hematology,Immunology,Immunology and Allergy

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