Examining differences in children and adolescents' exposure to food and beverage marketing in Canada by sociodemographic characteristics: Findings from the International Food Policy Study Youth Survey, 2020

Author:

Acton Rachel B.1ORCID,Bagnato Mariangela2,Remedios Lauren2,Potvin Kent Monique2,Vanderlee Lana3,White Christine M.1,Hammond David1

Affiliation:

1. School of Public Health Sciences University of Waterloo Waterloo Ontario Canada

2. School of Epidemiology and Public Health University of Ottawa Ottawa Ontario Canada

3. École de Nutrition, Centre de Nutrition, Santé et Société (NUTRISS) Université Laval Québec Québec Canada

Abstract

SummaryBackgroundMany countries, including Canada, are considering regulations to restrict food and beverage marketing to children. However, little evidence is available outside of the US on how marketing exposure differs across sociodemographic subgroups.ObjectiveTo investigate potential associations between child and adolescent sociodemographic characteristics and exposure to food and beverage marketing in Canada.MethodsParticipants (n = 3780) aged 10–17 self‐reported exposure to food and beverage marketing across food categories, locations and marketing techniques. Logistic regression models tested relationships between sociodemographics (age, sex, ethnicity and income adequacy) and marketing exposure.ResultsAmong other differences identified, 13–17 years old were more likely than 10–12 years old to report seeing unhealthy food marketing online. Girls were more likely than boys to see such marketing online and in retail settings, while boys were more likely to see it in video games. Minority ethnicities (including Indigenous youth) and respondents with lower income adequacy generally reported more exposure than White and higher income respondents, respectively.ConclusionsThis study highlights important differences in marketing exposure among youth of different sociodemographic groups in Canada, including greater exposure to marketing among those most disadvantaged and emphasizes the essential need to consider food marketing across equity groups when developing restrictions on marketing to kids.

Funder

Canadian Institutes of Health Research

Health Canada

Public Health Agency of Canada

Publisher

Wiley

Subject

Public Health, Environmental and Occupational Health,Nutrition and Dietetics,Health Policy,Pediatrics, Perinatology and Child Health

Reference48 articles.

1. MoubaracJ‐C.Ultra‐processed foods in Canada: consumption impact on diet quality and policy implications. Published December 2017. Accessed September 1 2022.https://www.heartandstroke.ca/-/media/pdf-files/canada/media-centre/hs-report-upp-moubarac-dec-5-2017.ashx

2. Trends in child and adolescent obesity prevalence in economically advanced countries according to socioeconomic position: a systematic review

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