The effects of death awareness and reactance on texting‐and‐driving prevention

Abstract

AbstractUsing a 2 (mortality: salient, control) × 2 (freedom‐limiting language: freedom‐limiting, autonomy‐supportive) independent‐group design, this study examined the relationship between mortality salience and psychological reactance in the context of texting‐and‐driving prevention messages. The terror management health model and the theory of psychological reactance guided study predictions. Results showed mortality salience produced adaptive effects on attitudes toward texting‐and‐driving prevention and behavioral intentions to reduce unsafe driving practices. Additionally, some evidence for the effectiveness of directive, albeit freedom‐limiting communication, emerged. These and other results are discussed along with the implications, limitations, and future research directions.