Managing Retail Budget Allocation between Store Labor and Marketing Activities-Reference-Cited by-同舟云学术

Managing Retail Budget Allocation between Store Labor and Marketing Activities

Published:2017-06-30 Issue:9 Volume:26 Page:1615-1631
ISSN:1059-1478
Container-title:Production and Operations Management
language:en
Short-container-title:Prod Oper Manag

Author:

Perdikaki Olga¹,Kumar Subodha²,Sriskandarajah Chelliah³

Affiliation:

1. Darla Moore School of Business; University of South Carolina; Columbia South Carolina 29208-4774 USA

2. Fox School of Business; Temple University; Philadelphia Pennsylvania 19122 USA

3. Mays Business School; Texas A&M University; College Station Texas 77843-4217 USA

Publisher

Wiley

Subject

Management of Technology and Innovation,Industrial and Manufacturing Engineering,Management Science and Operations Research

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/poms.12733/fullpdf

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4. Banuelos , F. 2012 Feature article: Speed up the slow times with mobile marketing PreGel AMERICA https://pregelamerica.com/pmag/featurearticlespeeduptheslowtimeswithmobilemarketing/

5. Market heterogeneity and local capacity decisions in services;Campbell;Manuf. Serv. Oper. Manag.,2011

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