Leveraging consumer personality and social media marketing to improve a brand's social media equity-Reference-Cited by-同舟云学术

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Leveraging consumer personality and social media marketing to improve a brand's social media equity

Published:2022-11-22 Issue:3 Volume:47 Page:1076-1094
ISSN:1470-6423
Container-title:International Journal of Consumer Studies
language:en
Short-container-title:Int J Consumer Studies

Author:

Mathur Manisha¹^ORCID,Lawrence Danae¹,Chakravarty Anindita²

Affiliation:

1. James M. Hull College of Business Augusta University Augusta Georgia USA

2. Department of Marketing, Terry College of Business University of Georgia Athens Georgia USA

Publisher

Wiley

Subject

Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/ijcs.12888

Reference101 articles.

1. Dimensions of Brand Personality

2. The Impact of User Personality Traits on Word of Mouth: Text-Mining Social Media Platforms

3. Structural equation modeling in practice: A review and recommended two-step approach.

4. Imagery makes social media captivating! Aesthetic value in a consumer-as-value-maximizer framework

5. A study of factors affecting customer shopping behavior;Attri R.;IUP Journal of Marketing Management,2018

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1. Demystifying the Role of Perceived Brand Personality as a Mediator in the Connection Between Personality Antecedents and Self-Brand Connection;Advances in Marketing, Customer Relationship Management, and E-Services;2024-08-21

2. Gender vs gender identity: which influences word-of-mouth communication more, and its implications for self-brand connection? In the case of Airbnb;Consumer Behavior in Tourism and Hospitality;2024-02-27

3. Effects of Prior Negative Experience and Personality Traits on WeChat and TikTok Ad Avoidance among Chinese Gen Y and Gen Z;Journal of Theoretical and Applied Electronic Commerce Research;2024-01-11

4. The effects of hotels’ environmental sustainability communication strategies on social Media engagement and brand advocacy: The roles of communication characteristics and customers’ personality traits;Journal of Vacation Marketing;2024-01-10

5. DPMS: Data-Driven Promotional Management System of Universities Using Deep Learning on Social Media;Applied Sciences;2023-11-14

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