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Disentangling the impact of temperature on consumers' attitudes toward nostalgic advertising

  • Published:2022-05-14 Issue:1 Volume:47 Page:136-154
  • ISSN:1470-6423
  • Container-title:International Journal of Consumer Studies
  • language:en
  • Short-container-title:Int J Consumer Studies

Author:

Yang Qiang1ORCID,Lin Yanqing2,Li Hongxiu1ORCID,Huo Jiale3ORCID

Affiliation:

1. Department of Information and Knowledge Management Tampere University Tampere Finland

2. Department of Information and Service Management Aalto University School of Business Helsinki Finland

3. School of Economics and Management Southwest Jiaotong University Chengdu China

Publisher

Wiley

Subject

Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology

Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Does the Weather Still Affect Me When I Shop at Home? The Impact of Weather on Online Shopping Behavior;Journal of Theoretical and Applied Electronic Commerce Research;2024-09-05

2. The influence of firm-Generated video on user-Generated video: Evidence from China;International Journal of Engineering Business Management;2022-01
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