Emojis to conversion on social media-Reference-Cited by-同舟云学术

Emojis to conversion on social media

Published:2022-10-18 Issue:3 Volume:47 Page:977-994
ISSN:1470-6423
Container-title:International Journal of Consumer Studies
language:en
Short-container-title:Int J Consumer Studies

Author:

Mladenović Dušan¹^ORCID,Koštiál Kamil²,Ljepava Nikolina³^ORCID,Částek Ondřej¹^ORCID,Chawla Yash⁴⁵^ORCID

Affiliation:

1. Department of Corporate Economy, Faculty of Economics and Administration Masaryk University Brno Czech Republic

2. ROI Hunter Brno Czech Republic

3. Department of Management, Marketing and Logistics, College of Business Administration American University in the Emirates Dubai International Academic City United Arab Emirates

4. Department of Operations Research and Business Intelligence, Faculty of Computer Science and Management Wrocław University of Science and Technology Wrocław Poland

5. DAC.Digital Gdańsk Poland

Funder

Masarykova Univerzita

Publisher

Wiley

Subject

Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/ijcs.12879

Reference89 articles.

1. How to use emoji in marketing to drive engagement;Aboulhosn S.;Sprout Social,2020

2. Explaining the Discrepancy between Intentions and Actions: The Case of Hypothetical Bias in Contingent Valuation

3. Pleasure principles: A review of research on hedonic consumption

4. COVID-19 and the Gendered Use of Emojis on Twitter: Infodemiology Study

5. Are emojis fascinating brand value more than textual language? Mediating role of brand communication to SNS and brand attachment

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