Impulse buying: A systematic literature review and future research directions
Author:
Affiliation:
1. Department of Marketing, Griffith Business School, Gold Coast Campus Griffith University Brisbane Queensland Australia
2. Social Marketing @ Griffith, Griffith Business School, Nathan Campus Griffith University Brisbane Queensland Australia
Publisher
Wiley
Subject
Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1111/ijcs.12862
Reference241 articles.
1. Understanding Online Impulse Buying Behavior in Social Commerce: A Systematic Literature Review
2. Effects of Media Formats on Emotions and Impulse Buying Intent
3. Planned or Impulse Purchases? How to Create Effective lnfomercials
4. The COVID-19 Pandemic and the Antecedants for the Impulse Buying Behavior of US Citizens
5. How website quality affects online impulse buying
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