Marketing strategy selection of referral reward under social network: RRWS, RRMS, or dual strategy?-Reference-Cited by-同舟云学术

Marketing strategy selection of referral reward under social network: RRWS, RRMS, or dual strategy?

Published:2020-06-22 Issue:3 Volume:29 Page:1970-2001
ISSN:0969-6016
Container-title:International Transactions in Operational Research
language:en
Short-container-title:Intl. Trans. in Op. Res.

Author:

Gao Mei¹²,Zhao Meng¹³^ORCID,Qin Jinlei¹³

Affiliation:

1. Northeastern University at Qinhuangdao Qinhuangdao Hebei 066004 China

2. School of Management Harbin Institute of Technology Harbin Heilongjiang 150001 China

3. School of Business Administration Northeastern University Shenyang Liaoning 110819 China

Funder

National Natural Science Foundation of China

Fundamental Research Funds for the Central Universities

Northeastern University

Publisher

Wiley

Subject

Management of Technology and Innovation,Management Science and Operations Research,Strategy and Management,Computer Science Applications,Business and International Management

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/itor.12842

Reference33 articles.

1. Customer Referral Management: Optimal Reward Programs

2. Word-of-Mouth Communication and Percolation in Social Networks

3. Studying the relationship between the perceived value of online group-buying websites and customer loyalty: the moderating role of referral rewards

4. Pricing strategies with reference effects in competitive industries

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