Exploring consumers’ purchase intention towards green products in an emerging market: The role of consumers’ perceived readiness-Reference-Cited by-同舟云学术

Exploring consumers’ purchase intention towards green products in an emerging market: The role of consumers’ perceived readiness

Author:

Arli Denni¹^ORCID,Tan Lay P.²,Tjiptono Fandy³,Yang Lin⁴

Affiliation:

1. Department of Marketing; Griffith University; Queensland Australia

2. Department of Marketing and Management; Macquarie University; North South Wales Australia

3. Department of Marketing; Monash University; Selangor Malaysia

4. Department of Marketing| Tasmanian School of Business & Economics; University of Tasmania; Tasmania Australia

Publisher

Wiley

Subject

Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology

Link

Reference129 articles.

3. The theory of planned behavior;Ajzen;Organizational Behavior and Human Decision Processes,1991

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