What's in a Name? How Senior Managers use Name‐Based Heuristics to Allocate Financial Resources in Multinational Corporations
Author:
Affiliation:
1. WU Vienna University of Economics and Business
2. Nova School of Business and Economics Universidade Nova de Lisboa
3. Copenhagen Business School
Publisher
Wiley
Subject
Management of Technology and Innovation,Strategy and Management,Business and International Management
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1111/joms.12842
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