Are You Scared Yet? Evaluating Fear Appeal Messages in Tweets About the Tips Campaign
Author:
Affiliation:
1. Health Media Collaboratory, Institute for Health Research and Policy; University of Illinois at Chicago; Chicago IL 60612 USA
2. Moores Cancer Center; University of California; San Diego CA 92093 USA
Publisher
Oxford University Press (OUP)
Subject
Linguistics and Language,Language and Linguistics,Communication
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