Are You Scared Yet? Evaluating Fear Appeal Messages in Tweets About the Tips Campaign

Author:

Emery Sherry L.1,Szczypka Glen1,Abril Eulàlia P.1,Kim Yoonsang1,Vera Lisa2

Affiliation:

1. Health Media Collaboratory, Institute for Health Research and Policy; University of Illinois at Chicago; Chicago IL 60612 USA

2. Moores Cancer Center; University of California; San Diego CA 92093 USA

Publisher

Oxford University Press (OUP)

Subject

Linguistics and Language,Language and Linguistics,Communication

Reference53 articles.

1. From Intentions to Actions: A Theory of Planned Behavior

2. Increases in quitline calls and smoking cessation website visitors during a national tobacco education campaign-March 19-June 10, 2012;Augustson;MMWR Weekly,2012

3. Affective responses mediating acceptance of advertising;Batra;Journal of Consumer Research,1986

4. Bauder , D. 2012 Huffington Post http://www.huffingtonpost.com/2012/12/03/nielsen-study-twitter_n_2230571.html

5. The health belief model and personal health behavior;Becker;Health Education Monographs,1974

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