Are You Scared Yet? Evaluating Fear Appeal Messages in Tweets About the Tips Campaign-Reference-Cited by-同舟云学术

Are You Scared Yet? Evaluating Fear Appeal Messages in Tweets About the Tips Campaign

Published:2014-04 Issue:2 Volume:64 Page:278-295
ISSN:0021-9916
Container-title:Journal of Communication
language:en
Short-container-title:J Commun

Author:

Emery Sherry L.¹,Szczypka Glen¹,Abril Eulàlia P.¹,Kim Yoonsang¹,Vera Lisa²

Affiliation:

1. Health Media Collaboratory, Institute for Health Research and Policy; University of Illinois at Chicago; Chicago IL 60612 USA

2. Moores Cancer Center; University of California; San Diego CA 92093 USA

Publisher

Oxford University Press (OUP)

Subject

Linguistics and Language,Language and Linguistics,Communication

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