Optimizing Store‐Brand Quality: Impact of Choice of Producer and Channel Price Leadership-Reference-Cited by-同舟云学术

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Optimizing Store‐Brand Quality: Impact of Choice of Producer and Channel Price Leadership

Published:2019-09-17 Issue:1 Volume:29 Page:118-137
ISSN:1059-1478
Container-title:Production and Operations Management
language:en
Short-container-title:Prod Oper Manag

Author:

Liao Bo¹,Yano Candace A.²,Trivedi Minakshi³

Affiliation:

1. Western Digital Corporation Milpitas California95035USA

2. Industrial Engineering and Operations Research Department and Haas School of Business University of California Berkeley California94720USA

3. Marketing Department, Neeley School of Business Texas Christian University Fort Worth Texas76109USA

Publisher

Wiley

Subject

Management of Technology and Innovation,Industrial and Manufacturing Engineering,Management Science and Operations Research

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/poms.13084

Reference41 articles.

1. Multitier Store Brands and Channel Profits

2. Store loyalty, bargaining power and the private label production issue

3. Strategic effects of private labels

4. Competition and Outsourcing with Scale Economies

5. Caprice S.2017.Private label positioning and product line. Working paper Toulouse School of Economics.

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