Carry‐over effect of single media exposure and mass‐mediated contact with remote outgroups: From asylum seekers in Europe to an Israeli local outgroup

Abstract

AbstractThis research investigated the effects of a single exposure to media content of a distinct valence and mass‐mediated contact with a distant minority outgroup on feelings/attitudes toward a local outgroup. Experimental Study 1 was conducted among 314 Israeli Jews. The findings of Study 1 showed the effects of a single exposure to positive and negative media items about asylum seekers in Europe on perceived threats posed by them. In this study we did not find a carry‐over effect of single‐exposure to a media item about asylum seekers in Europe on feelings toward the local outgroup—asylum seekers in Israel. Study 2 was conducted through an online survey among 1039 Israeli Jews. It showed the effect of recurring mass‐mediated contact with asylum seekers in Europe on perceived threats posed by them. Both Study 1 and Study 2 found carry‐over effects of realistic and symbolic threats from asylum seekers in Europe on feelings/attitudes toward asylum seekers in Israel. The findings of Study 2 also showed a carry‐over effect of positive mass‐mediated contact with a distant outgroup on attitudes toward a local outgroup. Based on the findings, we conclude that the positive media framing of distant outgroups may promote tolerance and acceptance of local outgroups.